Discover how our team used their core competencies in project management and digital transformation – harnessing the Method Grid platform – to enable Perpetual to rapidly design and implement a new ‘Retained Services Model’ service proposition. From initial concept to the design and build of embedded capabilities (refreshed website, marketing collateral, digital tool development, staff training etc.), this strategic initiative introduced new (predictable) revenue streams into our client’s business.
The User
Perpetual is a transatlantic talent advisory firm that helps organisations build and cultivate high-performance cultures. They use their proprietary team-to-togetherness (t3®) framework and operational readiness methodology to identify gaps in performance and co-design transformational initiatives that serve as a catalyst for improved organisational health and high performance. Perpetual’s services include executive search and advisory services, organisational development, leadership development and the facilitation of culture/strategy labs. They have offices in Connecticut, New York and Paris and work with a range of clients across various industries including financial services, healthcare, and technology. In summary, Perpetual aims to help organizations achieve sustained success by creating human-centric, high-performance cultures.
Their Challenge
Whilst in impressive growth mode, Perpetual faced the (common) challenge of predicting forward fee income and in building deep, strategic relationships with clients – due to their market position not being optimally articulated in a consistent manner. To address these issues, they developed the concept of a Retained Service Model (RSM) that bundled together their capabilities and service propositions into a package of services provided across a recurring, annual term. They partnered with Method Grid to help develop and implement this model, resulting in the creation of Project VITAL.
The role Method Grid played
This engagement pulled on several of our professional service team’s competencies – from commercial/technical project management through to digital tool design, supplier procurement/management, user testing, website build and staff communication/training. All aspects were essential in delivering Project VITAL for Perpetual.
The project resulted in the creation of several outputs, including a simplified market positioning statement, a detailed definition of the new RSM model including commercials, refreshed marketing and sales assets, a new web application to support t3® client diagnostics assessments, consulting playbooks for new services and training of all the firm’s staff.
In addition to these outputs, Method Grid was also selected as the delivery partner for all associated creative materials and the design and build of a new company website.
Aside from enabling new service playbooks, the Method Grid platform was also used to create a digital RSM Account management tool – customizable for each client – showcasing their unique capabilities in a way that resonates with a client’s specific needs and challenges. This digital enablement further allowed Perpetual, and their end clients, to track and manage the delivery of a specific retained service engagement which, in turn, facilitated Perpetual’s shift towards strategic, long-term partnering with such clients.